Secret Marketer: When marketing fashions change, focus on the timeless classics that never go out of style
The world our customers inhabit has changed dramatically over the past 10 years – a decade ago there was no iPhone. Dial-up internet was a thing. And marketing hadn’t yet become fixated with ‘the death of…’ articles.
When I see a marketing-related article titled ‘the death of…’ I want to reach for the nearest blunt object and club my laptop. These articles sport lots of ‘evidence’, often based on a sample of one – the author’s subjective experience. A version of ‘I love Twitter, why aren’t you on Twitter?’ or ‘Snapchat is where it’s at, get with the programme’. Newsflash: a Read full story ›
Source: Marketing Week
