Seeso head Evan Shapiro: ‘Our real, measurable goal: better laughter'
For a long time, Americans associated Thursday nights on NBC with its slogan, “Must See TV.” And it really was: Friends and Seinfeld, and later, The Office, 30 Rock, Parks and Recreation.
Among networks – both basic and cable – NBC has done comedy better than others. That reality has changed with the competition it faces for quality programming and the fragmentation of audiences. Audience fragmentation, though, is an opportunity for networks to appeal to niches, and that is exactly what NBC is trying to do with its forthcoming streaming network Seeso.
The ad-free, $3.99-per-month, Seeso is designed for comedy nerds. In Read full story ›
Source: The Drum
