By Thomas Hobbs

Long before the days of Playstation and Xbox, Sega, which was originally a hardware developer, was responsible for popular 90s gaming consoles including the Sega Megadrive and Sega Saturn.

However, after the high-profile failure of the Sega Dreamcast in the late 90s, its stock fell considerably and Sega was forced to stop making consoles altogether and transitioned into a third party developer.

Over recent years, the Sega Europe studios have been responsible for publishing critically-acclaimed games including survival horror Alien Isolation and football management simulator Football Manager.

Rooke was approached for the European marketing director role after impressing Sega with his work as Read full story ›

Source: Marketing Week