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Sell, scale or sink: what is the new model for independent boutique agencies?

on May 15, 2017 | 0 comments

By Benjamin Cher

The recent news that holding company alternative The Marketing Group’s share price was sliding, alongside a stream of controversial headlines, was an own goal for agency model innovation.

The company has now spoken out about the issues that it has faced, as well as ways in which it hopes to still turn round the fortunes for the group and its 18 agencies. However, there are still many independent agencies wondering what their next move should be, as they work out how best to scale and service clients.

Pat Law, founder, Goodstuph, believes that comparing indies to network agencies “isn’t fair.”

“Challenges Read full story ›

Source: The Drum