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Selling soccer to the States: The growth of MLS and the beautiful game in the US

on May 20, 2016 | 0 comments

By Seb Joseph

New York City FC

The beautiful game may not inspire the same levels of devotion in North America as it does in Europe, Africa, and Central and South America, but it’s set to do so sooner rather than later, thanks in part to better stadiums, a higher standard of play in Major League Soccer (MLS), and the growing popularity of European leagues. As America becomes less white and more Hispanic, soccer is on an upward trend that suggests it has finally arrived in the mainstream.

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Source: The Drum