By Natalie Mortimer

German audio manufacturer Sennheiser is looking to reach a new consumer base as it enters a three-year partnership with Westfield London and Westfield Stratford to boost customer experience.

As Westfield’s preferred audio partner, Sennheiser will be integrated into Westfield music platforms including ‘Westfield Presents’, which showcases emerging talent across six stages at both centres every weekend.

In addition, Sennheiser will collaborate with the Westfield design team on a project to redevelop seating areas in the centres to provide a personal audio experience.

Steve Dalton, director of marketing at Sennheiser UK, said of the partnership, “Westfield’s impressive growth plans and desire to become Read full story ›

Source: The Drum