By Gillian West

Seriously Strong has invested £5m in relaunching the brand as it sets its sights on becoming the UK’s best loved cheese brand.

Following the reveal of its new brand identity, designed by Coley Porter Bell, Seriously Strong has partnered with film director Matthias Hoene and Partisan film productions to launch a TV commercial, voiced by Dougray Scott.

Focusing on the brand’s Scottish heritage the TV creative brings the attention to detail Seriously Strong puts into producing its cheese in Stranraer.

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Source: The Drum