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Seth Curry and the long tail of brand affinity on social

on Jun 6, 2016 | 0 comments

By Doug Zanger

Curry vs LeBron

There are things about NBA MVP Seth Curry that are certain. On the court? Wow. It’s hard not to be impressed with the array of tools that he has at his disposal. Off the court? Model citizen, doting father, proud son of Dell Curry, a solid NBA player in his own right.

Marketing darling? Absolutely.

According to Forbes, Curry’s current endorsement haul puts him at number six on the highest-paid in the NBA list behind Derrick Rose (Chicago Bulls), James Harden (Houston Rockets), Kobe Bryant (Los Angeles Lakers, retired), Kevin Durant (Oklahoma City Thunder) and LeBron James, who reportedly makes Read full story ›

Source: The Drum