By Tom Goodwin

Advertising hasn’t always liked being clear. We’ve enjoyed being behind a curtain of smoke and mirrors, we’ve found mystery in margin and created a shared language to separate ourselves from our clients and make people need us.

The only problem is it’s stopped meaning anything. As we’ve embraced new technologies, leveraged new behaviours and adopted new platforms, we’ve taken old tactics and bolted on new names, plastered our entire industry with buzzwords and created an enormous mess that few dare to admit they don’t understand.

Many new words don’t need to be defined; they need to be banned. Most don’t mean anything Read full story ›

Source: The Drum