By Minda Smiley

London-based Seven has announced that it has joined forces with German agency C3 to create what it is calling “the biggest content marketing specialist in Europe.”

Together, the agencies will work with more than 40 brands including Porsche, Weightwatchers, Fujitsu, Sainsbury’s and VW.

The new team is made up of more than 600 strategists who specialize in a number of industries ranging from finance to food, according to Seven.

Managing director of C3 Lukas Kircher said of the tie-up: “We are really looking forward to the opportunities coming our way. In particular socially-powered campaigns, using highly targeted content to deliver audiences at scale Read full story ›

Source: The Drum