Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

‘Sexy’ Jessica Alba ad for Sin City 2 escapes censure

on Nov 5, 2014 | 0 comments

By Seb Joseph

Complainants said Jessica Alba’s pose on the ad (above) was “sexual”.

It showed Alba wearing a bra, gloves and suspender-effect tights as she knelt with her knees spread apart and one arm raised over her head.

Complainants challenged whether the image was suitable to appear on the side of buses where it could be seen by children and objected to the character’s “overtly” sexual pose that they deemed degraded women.

The film’s UK distributor Lions Gate argued that the look of Alba’s character was no worse than what is shown in the windows of some fashion retailers. It added that the comic book Read full story ›

Source: Marketing Week