By Ishbel Macleod

Ads will start to appear on Snapchat “soon”, co-founder and chief executive Evan Spiegel has said.

Earlier this year, it was announced that Snapchat was set to launch new service Snapchat Discovery in November, which would allow users to read articles, watch TV show clips and see adverts.

Revealing more information while speaking at the Vanity Fair New Establishment Summit, Spiegel said the ads will not be targeted to individual users based on their tastes.

“We’re cutting through a lot of the new technology stuff around ads to sort of the core of it, which I think has always been telling Read full story ›

Source: The Drum