By Jon Rittenberg

Women’s lifestyle platform SheKnows Media highlighted new content, unveiled an analytics platform and shared the results of a UGC campaign at the company’s first NewFronts presentation in NYC. SheKnows major properties now include StyleCaster, BlogHer (serving 100 million monthly users) and HelloFlo. Combined they have over 285 million social media fans and followers.

In addition to new video programming, SheKnows announced a new analytics platform, the Impact Dashboard. According to the company, “the Impact Dashboard provides advertisers with automated influencer recommendations based on their specific campaign objectives, and then delivers real-time Read full story ›

Source: The Drum