By Tony Connelly

Shine took the ad out as a warning to the advertising industry that it will fight back against attempts to prevent it from blocking ads. The URL in the ad leads to a page on Shine’s website that lists three recent quotes from prominent executives in the ad industry admitting that ad blocking has come about as the result of the failing of the advertising industry.

It goes on to argue that “ad tech brought about its own inevitable demise”, by giving rise to the consumer demand for ad blocking through “intrusive” practices.

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Source: The Drum