By Shawn Lim

Japanese skincare company Shiseido released a film aimed at millennials in June 2017 that introduced a new product range called Waso, which was inspired by the Japanese washoku philosophy and made up of natural ingredients such as carrot, loquat leaf, tofu, white jelly mushroom and honey.

The 30 second film, which was produced by Arcade, opens with the question: ‘Where does beautiful skin come from?’, and stars five naturally made-up young millennials from different Asian ethnicities shot against a range of natural backgrounds.

What stands out in the video is that it captures the diverse and confident faces of young Asian millennials Read full story ›

Source: The Drum