By John McCarthy

Ahead of a screening of the Shockumentary film during Advertising Week in New York later this month, The Drum’s editor Gordon Young, responded to questions on Twitter from the organisers at Advertising Week about the impact that brands using shock can make within their advertising.

The chat was based around the Twitter hashtag ‘#awchat’, which was used 400 times during what turned out to be a lively debate – with many dissenting opinions.

Across the hour, five questions were posed towards those taking part, on their views on shock advertising and the ads that surprised them the most.

Below are some of Read full story ›

Source: The Drum