By John Glenday

A hard hitting Tinder campaign has been launched to shine a light on the hidden world of sex trafficking to users of the dating app.

Devised by ad agency eightytwenty in association with Ireland’s immigration council the piece features a range of fake profiles from models displaying progressively more physical abuse in their album, highlighting the brutal nature of the illegal industry.

Browsers are lured in with a seemingly normal portrait before being presented with a sequence of increasingly disturbing snaps as they scroll right, culminating in a direct message: “Made up to work here but too young to be there. Girls Read full story ›

Source: The Drum