Shop Direct launches luxury arm led by my-wardrobe founder
Shop Direct has launched a standalone luxury division for its Very.co.uk brand which will offer diffusion and second lines from designers including Marc by Marc Jacobs, McQ, Red Valentino, Carven, Kenzo, See by Chloe, and Vivienne Westwood.
VeryExlusive.co.uk has been spearheaded by luxury website my-wardrobe.com founder Sarah Curran MBE.
Curran joined Shop Direct in 2013 to accelerate the development of its luxury strategy.
She said the site will provide a rich editorial experience that will guide the target women aged 26 to 35 audience through the season’s collections, trends and key looks.
“We believe Very Exclusive is going to go down a storm with Read full story ›
Source: The Drum
