Shop Direct names Cake as retained consumer PR agency
Shop Direct, owner of brands such as Very.co.uk and Littlewoods.com, has named Cake as its retained consumer PR agency.
Appointed following a competitive pitch process, Cakes has been tasked to devise creative consumer PR strategies, which drive traffic and sales across the digital retailers.
The agency will report into Ben Cooper, head of PR and social at Shop Direct, who said of the appointment: “We were looking for first rate creativity, backed up by a solid knowledge of the modern PR landscape and we met with a lot of agencies during the process. Ultimately, the Cake team proved to us that they Read full story ›
Source: The Drum
