Shop Direct opens UX Lab doors to retail rivals in call for greater standardisation of m-commerce
Shop Direct’s in-house UX Lab has opened its doors to rival retailers as the brand encourages shared learning to acheive greater standardisation of m-commerce.
The retailer – which owns online brands including Very.co.uk, Littlewoods, and Isme – ploughed £100,000 into creating its own UX Lab earlier this year.
Jonathan Wall, e-commerce director at Shop Direct, explained that until recently it had been spending up to £13,000 per project with a third-party agency, and was in some cases going to them 20 or 30 times a month.
UX as a sector of the business had also “struggled” to get senior stakeholder buy-in, according to Read full story ›
Source: The Drum
