By Sarah Vizard

The retailer saw sales rise 23% at Very, making it the company’s largest brand with £700m in annual UK sales, more than twice the volume of Asos in the UK. Overall, sales were up 3% to £1.74bn while pre-tax profits almost quintupled to £40.4m in the 12 months to 30 June.

Speaking to Marketing Week, Shop Direct’s deputy chief executive Gareth Jones said “star performer” Very had benefitted from an increased focus on using customer data to improve the online customer experience. So far, the firm has introduced personalisation to Read full story ›

Source: Marketing Week