By Jennifer Faull

Shop Direct has turned to the gaming industry to help guide the next phase of its ongoing personalisation drive, aimed at transforming the customer experience across its Very.co.uk, Littlewoods.com and Isme.com properties.

As it enters into year three of the five-year project, it has invested in technology which will help it make changes to the websites in real-time as opposed to the current laborious process.

The online-only retailer’s deputy chief executive, Gareth Jones, told The Drum that currently it “manually winds the handle” to implement changes as it harnesses financial services, retail, browsing, and product data to personalise the Read full story ›

Source: The Drum