Short-lived Rugby World Cup excitement fails to inspire supermarket boost
Grocers banking on the excitement surrounding the Rugby World Cup to lift sales have been left disappointed after Britain’s short-lived participation in the tournament failed to inspire a rise.
Promotions in the beer category drove some growth in sales value – up 6.0 per cent year-on-year. However, massive falls in dairy (down 4.5 per cent), meat and poultry (down 3.2 per cent), and bakery (down 2.5 per cent) offset the boost, according to the latest figures from Neilsen.
Overall, during the four weeks ending 10 October 2015, sales value at the tills dropped one per cent versus the same period a year Read full story ›
Source: The Drum
