By Gillian West

Short-term credit provider Sunny has shifted its positioning to become a “stepping-stone to a brighter financial future” in its first advertising campaign since appointing St Luke’s.

The multi-million pound above-the-line campaign – ‘New Dawn’ covers brand TV, direct response TV, out of home and digital. A launch ‘manifesto’ advert introduces the brand with two subsequent spots showing how a Sunny loan can help customers overcome common challenges.

John-Paul Savant, chief executive at Sunny’ parent company Elevate International, commented: “The new campaign reflects our ambition to challenge the short-term lending market with products that solve real problems and offer a range of rates Read full story ›

Source: The Drum