By Stephen Lepitak

The rise of real-time marketing through the adoption of social media by brands has been evident over the last few years, with many companies increasing their spend in an effort to achieve viral success through single creative messages or longer-term engagement strategies.

A panel of brand marketers in the US from McDonalds, Dell, Capital One and Whole Foods Markets was assembled as part of a session at this year’s SXSW Festival in Austin to discuss their differing social strategies in achieving audience and consumer engagement.

While much of the talk in the industry has highlighted major one-off success stories, with Read full story ›

Source: The Drum