By Nick Flynn

Following the shock of Brexit and the divisive election of Donald Trump, there is no question that we are living in polarised times, providing both dangers as well as opportunities for brands.

On the one hand, if brands take a stance, they risk losing part of their audience. But in not taking a stance, brands could be accused of having no ‘heart’ or integrity. So how important is it for brands to demonstrate their stance on social issues?

The recent Pepsi/Kendall Jenner ad backlash that caused Pepsi to swiftly remove the ad and apologise seems to be a prime example Read full story ›

Source: The Drum