By Peter Reid

David Kershaw, the chief executive of M&C Saatchi, appears to be more aware than many of his counterparts of the importance of offering ownership stakes to senior agency teams.

By allowing executive members of the UK advertising agency to buy a stake in the business, he has given them a greater sense of empowerment and potential motivation than they could have ever have had as mere salaried employees – we’ll wait and see if it’s sufficient to turn around a situation that Kershaw himself has described as “disappointing”, but is definitely a step in the right direction.

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Source: The Drum