By Michael Feeley

Upon first considering this question of whether or not to share your creds with a prospect, some agency folk might have initial reactions along the lines of: “Yes, of course! How else will they hear about our great work if they aren’t open to an introductory meeting yet?” or perhaps: “Our creds perfectly represent what we do. Why wouldn’t we want to share them?”

Indeed, you may be keen for brands to see your work – especially if they have asked you to send something over – and you may even be profoundly proud of your agency’s credentials. Sadly, it’s not Read full story ›

Source: The Drum