By John Glenday

A new study has shown that retailers employing good looking sales assistants to boost custom may actually be hampering sales after scientists observed that shy consumers were intimidated by beautiful people.

Far from splashing the cash men shopping for figurines in a Japanese comic store were far less likely to purchase if they saw an attractive face behind the till, with 57 per cent of a sample group of 164 men less inclined to engage conversation in such circumstances, with conversations limited to no more than 90 seconds even for those who could muster the courage.

By contrast 80 per cent of Read full story ›

Source: The Drum