By Gillian West

Siemens Home Appliances has named Cheetham Bell its lead creative agency following a competitive pitch.

The appointment sees Cheetham Bell tasked with the launch plan and activation of Siemens new iQ700 built-in range working across consumer and trade press.

Gemma Freeman, group marketing manager of Siemens, commented: “At Siemens, we want our communication to be as revolutionary as our products. Cheetham Bell demonstrated thinking that has matched these aspirations.”

Cheetham Bell head of brand, Liz Jacobs, added: “Siemens provided us with a fantastic opportunity to imagine highly innovative ways of promoting their ground-breaking products. We’ve got some very exciting concepts to bring to Read full story ›

Source: The Drum