Silentnight looks to plump up awareness with national marketing campaigns
Silentnight is set to invest in two national marketing campaigns, as it looks to promote both its new Geltex range and its Silentnight collections.
The Geltex campaign is set to launch this month, and will see the technology incorporated into bespoke product offerings from leading retailers including Furniture Village, Amazon and Littlewoods.
The campaign will run until 1 March, when Silentnight will launch a second campaign, which aims to grow on its ‘with our compliments’ campaign from 2013.
The with our compliments campaign will run until May, and will provide promotional support to retailers that run offers of their choice, ranging from complimentary Read full story ›
Source: The Drum
