Sina Weibo agrees data deal with Nielsen to help boost digital ad measurement in China
Sina Weibo has brokered a deal with Nielsen that will see its data being used by the measurement firm to create a digital measurement ratings standard.
The deal is a significant one for marketers in China, as Nielsen claims in the announcement that ‘marketers had no means to measure whether the advertising was effectively delivered to the audiences they seek’.
Sina Weibo is often cited as similar to Twitter as it follows a similar microblogging format. The service has about 30 per cent penetration of the online population in China, with about 100 million messages being posted per day.
Del Levin, vice-president of Read full story ›
Source: The Drum
