Singapore consumers feel valued by local brands such as Robinsons and Cold Storage
Singaporean consumers feel that local brands value them more (26%) as opposed to international brands (19%) according to a study by ICLP.
The study interviewed 750 Singaporean consumers of different age groups, with 293 classified as millennial consumers. Consumers were asked to rate their retail experience with brands on seven core criteria – recognition, rewards, reciprocity, reliability, respect, trust and communication.
Singaporeans expect local brands to show appreciation for regular patronage (32%), while 35% expect the same of international brands. Local brands actual performance is better at winning the hearts of Singaporeans than international brands.
Local brands appear to be better at meeting Read full story ›
Source: The Drum
