Singapore government warns against dangers of sugar in Kung Fu style Chinese New Year ad
The Singapore Ministry of Communications and Information (MCI) is reminding people of the dangers of eating too much sugar this Lunar New Year in a Kungfu style ad series.
In support of the Let’s Beat Diabetes campaign, the ‘Kungfu Fighter, Hidden Sugar’ advert spells out how much sugar there is in common Lunar New Year foods. Released last week via Facebook, the 90-second TV spot has already reached 2.2 million people, and gathered 1,261,411 views.
Set in an olden-day Chinese restaurant, the advert shows a family having their reunion dinner with a bodyguard standing watch. The bodyguard soon realises that the family Read full story ›
Source: The Drum
