Singapore marketers on health of industry in the island city state
What’s the current mood among Singapore’s marketing scene?
Katie Ewer, strategy director, JKR Singapore
Optimistic, fearless, competitive… Singapore’s entrepreneurial spirit is evident in the brave brand building that happens here and in the creativity that fuels it. The city may not have hundreds of years of design pedigree like, say, London or Berlin has, but it is only 51 years old after all. Its youth is part of its strength and is the thing that gives it ambition and imagination. I believe Singapore’s only just beginning to find its creative voice and that makes it a really exciting time to be working Read full story ›
Source: The Drum
