By Sean Larkin

Six months after the purchase of demand-side platform Turn, Singtel-owned Amobee has announced it is to fold its newly acquired adtech offering into its parent brand. This comes at the same time as it bolsters its C-suite, with Katie Ford named as chief client officer and Shouvick Mukherjee its chief technology officer.

The announcements come as the Singapore-based outfit plans the global roll out of its newly unified Amobee Marketing Platform to both brand and agency clients, with Ford (pictured below, left) – who was most recently managing director of Spark Foundry – charged with leading this Read full story ›

Source: The Drum