Sir Ian Cheshire, former CEO of Kingfisher, on why marketers will be the leaders of the future
Sir Ian Cheshire, the former CEO of FTSE 100 company Kingfisher, stepped down from his role in January after seven years in the top job and 17 years at the business overall. During his tenure, he took the home improvement group, which consists of UK brands B&Q and Screwfix as well as continental European retailers serving the same sector, from being separately run businesses to a united organisation with annual sales of £11bn, up from £9.4bn in 2008.
He spoke to Marketing Week at an event hosted by The Marketing Society in June, explaining his view of marketing from the head Read full story ›
Source: Marketing Week
