Sir Martin Sorrell "paranoid" on pace of change in technology and still sees Google as a "frenemy"
Sir Martin Sorrell, chief executive of WPP, has said that one of the most “frightening” challenges in a time of digital “hyperactivity” is the pace of change in technology, and he has to be “paranoid” to deal with it.
Speaking with IAB chairman Richard Eyre at Engage 2014 in London, Sorrell discussed the growth in content – claiming WPP is now the biggest commissioner of content in the UK – as well as its investment in data and media, including programmatic.
He described all three as vital to the company’s future success.
Asked what challenges he faces, he referred to comments Read full story ›
Source: The Drum
