By Seb Joseph

The vast number of media pitches being held this year by the world’s leading advertisers are being decided based on agencies’ ability to provide technology, data or content, according to WPP boss Sir Martin Sorrell.

The advertising executive told analysts on a conference call for its third quarter results today (26 October) that senior marketers have been judging his agencies on those key areas as they recalibrate their roles to an environment where continuous improvement amid slow growth is the “new norm”. And while there may not be one common reason for the flurry of reviews all at the same time, Read full story ›

Source: The Drum