By Seb Joseph

The push will begin in Spring 2015 and will see the ‘With a Little Help From my Friends’ singer appear in TV, print, outdoor, online and point-of-sale materials until 2016.

It marks a departure for the brand, which has previously used US sports stars including American Football legends Joe Montana and Joe Namath to promote the men’s range.

Michael Greenberg, president of Sketchers, says Starr’s global appeal will help sell the brand across the world.

“We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr.

“Ringo Read full story ›

Source: Marketing Week