By Minda Smiley

Mars has announced that both Skittles and Snickers will return to the Super Bowl next year with new commercials.

BBDO NY will handle the Snickers creative while DDB Chicago will create the ad for Skittles.

The 30-second Snickers commercial will continue the brand’s ongoing ‘You’re Not You When You’re Hungry’ theme that last year featured a hungry Marcia Brady.

Last year, Skittles’ inaugural Super Bowl ad ‘Settle It’ featured two men arm-wrestling over the candy. The brand said it plans to “make Super Bowl 50 even more awesome with another expected commercial.”

The two candy brands are also taking part in a Read full story ›

Source: The Drum