Skittles teams with Xbox to launch European campaign
Wrigleys-owned sweet brand Skittles has teamed up with Microsoft Xbox for a second year to offer consumers the chance to win Xbox prizes via an on-pack promotion.
A unique code will feature across a range of Skittles products, including Fruits, Sours, Confused and the new Wild Berry, with directions for consumers to enter it via the Skittles Up website to find out if they have won a prize.
The promotion will be supported by a £3m multimedia campaign which will include a five-second tag announcing the brand’s partnership with Xbox. The ad will launch on 28 July and run for four Read full story ›
Source: The Drum
