By Minda Smiley

Unlike many of this year’s Super Bowl advertisers, Skittles has opted to go the no-celeb route with a quirky spot that tells the story of a family who receives an unexpected late-night helping of Skittles from a boy who is crushing on their daughter.

The spot, which marks the Mars-owned brand’s third appearance in the Super Bowl, is a twist on one of TV’s biggest clichés: the classic “teenage boy throws rocks at his crush’s window” scene.

Except in Skittles’ ad, the boy isn’t throwing rocks at his crush Katie’s window – he’s throwing Skittles, obviously. And instead of being Read full story ›

Source: The Drum