Skoda freezes car in block of ice to launch Yeti Outdoor
Skoda yesterday froze a car in a block of ice in Covent Garden to mark the launch of the new Skoda Yeti Outdoor.
The stunt came on the back of research from Skoda which suggested that 80 per cent of the public crave more excitement in their lives.
Sarah Chapman, communications manager for Skoda UK, said: “These results confirm that deep down, a large number of us are dreaming of fulfilling our sense of adventure. Everyone has days where they get fed up with the monotony of the day-to-day, thinking of nothing else but the weekend when you can let your hair Read full story ›
Source: The Drum
