Skoda ties with Dennis to let readers create their own car review
By Seb Joseph
Skoda is partnering with Dennis Publishing to let readers select the content that they want to see when watching a video review for its latest Fabia car.
A video hub runs on the Auto Express and Carbuyer tablet edition and site, allowing viewers to see the car judged against four pillars; Functionality, Roominess, Practicality and Design.
Posts range from seeing more of the Fabia’s interior, various colours and stylings to Carbuyer’s signature water bottle test – whereby the size of the door bins are judged by whether they can store wattle bottles. Carbuyer journalist and presenter Matt Watson presents the videos.
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Source: The Drum




