By Ishbel Macleod

Skoda UK will be the new sponsor of ITV’s Mystery Drama package for two years, ITV Commercial has revealed today.

The deal, negotiated by ITV Commercial and MediaCom Beyond Advertising, will include broadcast, online, mobile and licensing.

Heidi Cartledge, head of marketing for Skoda UK, said: “We’re thrilled to partner with ITV. The Mystery Drama package gives us a great platform to speak to a wide audience and we’re delighted to be involved with such fantastic programming.”

Idents around programming such as Broadchurch, Vera and Endeavour, will be created by Fallon and MediaCom Create.

Steve Bignell, sales director at ITV, said: “We are delighted Read full story ›

Source: The Drum