By Jennifer Faull

After establishing the engineering qualities of its brand over the past 10 years, Skoda is now looking to bolster its perception as a premium brand and its advertising has made a shift to reflect that with a Bradley Wiggins-fronted ad that suggests its drivers – like the cyclist – are ‘driven by something different.’

It’s one of the first campaign to come from Skoda’s UK head of marketing, Kirsten Stagg, since she rejoined from parent company Volkswagen last October. She was first part of the marketing team between 2000 to 2005 when she said the challenge “was to show Read full story ›

Source: The Drum