Sky AdSmart adds Channel 5 to targeting portfolio
Channel 5 has become the first major broadcaster to strike a deal with Sky AdSmart, the ad platform that allows brands to target campaigns on linear TV.
It becomes the latest of Viacom’s channels to join the ad platform, following Comedy Central and MTV in 2015, and AdSmart’s first public service broadcast channel.
It brings the number of ‘AdSmartable’ channels close to 100, and increases its household reach significantly. Channel 5 reaches more than four out of five UK TV viewers each month, the broadcaster claims. In 2016, the Channel 5 network of channels increased share of viewing Read full story ›
Source: The Drum
