Sky becomes biggest UK brand using Twitter-owned influencer network Niche
Sky will now be the largest UK advertiser on Twitter’s influencer platform Niche after signing up to the service to promote its Sky Go subscription package.
In a bid to target millennials, Sky will be paired up with eight creators from Niche’s 31,200-strong influencer library who will be tasked with showing how they use SkyGo and spreading the word that’s it is ‘free’ for Sky subscribers to their followers. Content produced by Niche’s creators will also pushed via promoted tweets.
Sky told The Drum it wants to engage this audience in an entertaining way that feels “authentic and compelling”, with the Read full story ›
Source: The Drum
