By Angela Haggerty

Sky has extended its existing deal with native advertising firm Outbrain to become the first UK brand to use its mobile services to increase performance across its apps.

The two-year deal will enable Sky to optimise performance in its Sky News and Sky Sports apps, while Sky Sports, TEAMtalk and Football365 will continue to use Outbrain’s Amplify service.

Nick Herm, chief operating officer, at Sky News, said: “The ability to drive significant revenue growth while maintaining the editorial integrity associated with our brand was a crucial element behind continuing our partnership with Outbrain.

“This will help deliver a stronger return on Read full story ›

Source: The Drum